A Call for Speakers: Announcing @BrandsConf

Entrepreneur and all around mensch Jeff Pulver has announced a new conference:

@BrandsConf, a conference taking place in early December 2010 that will explore the “Humanization of Brands” and the underlying effects this is having on business.

If you are interested in speaking at: @BrandsConf, please submit your speaking proposals over at: http://brandsconf.com. The deadline for speaking proposals is: Friday, November 5th but the first to submit will be the first I consider for the event.  You can also feel free to please tweet speaker nominations/suggestions to #BrandsConf.

From his announcement:

After watching thousands of brands become alive on twitter, rather than just being an observer of such trends I thought the time was right to invite up to people to come forward and participate in the discussion.

With today’s “Call for Speakers” I am looking for creative, out-of-the-box thinkers to come forward and pitch me something relevant they would like to discuss from inside the respective worlds of the business segment they are operating in. Brands transcend business sectors and my hope is to have a variety of industries represented at our first event.

In the tradition of the #140Conf events, individual presentations will be 10 minutes long and panels will run 15 to 20 minutes.

The conference will explore a range of topics from best practices to the legal issues to the natural conflict of personal and corporate branding. Plus a wide range of related topics that I hope to hear from the people who come forward to speak at this conference. I’m looking for first-hand accounts of how the humanization of branding is being applied and the impact it is happening in across the business world. My goal is to bring together a great group of Characters to both lead and contribute to the discussions.

The take-aways from this event will provide the attending delegates knowledge, perspectives and insights to the next wave of effects the real-time Internet will have on brands and business.

CALL TO ACTION:

Think about what YOU could contribute to the dialog, and who you may know who would be interested in being part of this exciting event.

If you are interested in speaking at: @BrandsConf, please submit your speaking proposals over at: http://brandsconf.com. The deadline for speaking proposals is: Friday, November 5th but the first to submit will be the first I consider for the event.  You can also feel free to please tweet speaker nominations/suggestions to #BrandsConf.

#BrandsConf is the twitter hashtag for the event. Help spread awareness of this new conference.

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Posting a Rejected Speaking Proposal

I’m going to start posting winning and rejected proposals on this blog to try to paint a clearer picture on what works and what doesn’t – although I’m not sure it will actually bring clarity but hopefully will bring some learning. Below is my most recent submission to Blogworld that was not accepted. I’m not going to make any commentary or assumptions at the moment about why it wasn’t. I just believe there is value in publishing all of the pieces to the equation of “getting more women speakers into biz/tech/venture conferences.”

Please note: I’m not picking on Blogworld in any way. I just have more immediate experience working with them – I spoke at Blogworld 2009 and have had ongoing conversations with Rick Calvert and Deb Ng – and they are willing to participate in addressing any real or perceived imbalances in thoughtful ways. I appreciate their candor and support.

I do have some theories on what works and doesn’t in terms of bringing more women to the fore at major biz/tech/venture conferences. I’ll be blogging about those thoughts later along with interviews of conference organizers; keynoters and other speakers, both male and female; and conference attendees to share all sides of this picture.

This proposal was based on two blog posts I wrote for Web Worker Daily:

How to Know a Good Fan on Facebook
How to Convert Your Facebook Superfans Into Brand Ambassadors

The Birth, Care and Feeding of Your Social Media Superfan

What is a Superfan in social media? And how can you tap into their power to enhance the value of your social media marketing efforts?

Superfans can provide us with Attention, Participation, Interaction, Loyalty, and Evangelism but how do we tap into those qualities in appropriate and effective ways?

Many of us are building our presences in social media channels, but we aren’t considering what we can provide to our Friends, Fans and Followers (FFFs) and what we’d like to get in return. We need to understand how to leverage the power of the Superfan.

Learn how to:

  • Recognize your Superfans;
  • Reward your Superfans;
  • Leverage the power of Superfans;
  • Avoid Fan backlash; and
  • Convert your Superfans into Brand Ambassadors.

You’ll hear examples of companies that have leveraged their Superfans with solid and positive impacts on their social media marketing efforts.

Learn how to develop your own Social Media Superfan and Brand Ambassador programs including:

  • What to monitor in Social Media to find your Superfans;
  • How to vet your Superfans before approaching them;
  • How to properly approach your Superfans;
  • What to offer Superfans and when to do it;
  • How to elevate Superfans to Brand Ambassadors.

Also learn best practices for avoiding backlash including how to engage transparently.

My proposal followed the guidelines of the Blogworld submission process and were written as components submitted into a submission form. There was also a section for biography which I submitted although I don’t have a copy. Chances are it was based on this bio.

Would you be willing to share your accepted and/or rejected speaker proposals and any learnings you’ve gained from the speaker submission process? Please feel free to share in the comments here or get in touch with me through this blog.