Posting a Rejected Speaking Proposal

I’m going to start posting winning and rejected proposals on this blog to try to paint a clearer picture on what works and what doesn’t – although I’m not sure it will actually bring clarity but hopefully will bring some learning. Below is my most recent submission to Blogworld that was not accepted. I’m not going to make any commentary or assumptions at the moment about why it wasn’t. I just believe there is value in publishing all of the pieces to the equation of “getting more women speakers into biz/tech/venture conferences.”

Please note: I’m not picking on Blogworld in any way. I just have more immediate experience working with them – I spoke at Blogworld 2009 and have had ongoing conversations with Rick Calvert and Deb Ng – and they are willing to participate in addressing any real or perceived imbalances in thoughtful ways. I appreciate their candor and support.

I do have some theories on what works and doesn’t in terms of bringing more women to the fore at major biz/tech/venture conferences. I’ll be blogging about those thoughts later along with interviews of conference organizers; keynoters and other speakers, both male and female; and conference attendees to share all sides of this picture.

This proposal was based on two blog posts I wrote for Web Worker Daily:

How to Know a Good Fan on Facebook
How to Convert Your Facebook Superfans Into Brand Ambassadors

The Birth, Care and Feeding of Your Social Media Superfan

What is a Superfan in social media? And how can you tap into their power to enhance the value of your social media marketing efforts?

Superfans can provide us with Attention, Participation, Interaction, Loyalty, and Evangelism but how do we tap into those qualities in appropriate and effective ways?

Many of us are building our presences in social media channels, but we aren’t considering what we can provide to our Friends, Fans and Followers (FFFs) and what we’d like to get in return. We need to understand how to leverage the power of the Superfan.

Learn how to:

  • Recognize your Superfans;
  • Reward your Superfans;
  • Leverage the power of Superfans;
  • Avoid Fan backlash; and
  • Convert your Superfans into Brand Ambassadors.

You’ll hear examples of companies that have leveraged their Superfans with solid and positive impacts on their social media marketing efforts.

Learn how to develop your own Social Media Superfan and Brand Ambassador programs including:

  • What to monitor in Social Media to find your Superfans;
  • How to vet your Superfans before approaching them;
  • How to properly approach your Superfans;
  • What to offer Superfans and when to do it;
  • How to elevate Superfans to Brand Ambassadors.

Also learn best practices for avoiding backlash including how to engage transparently.

My proposal followed the guidelines of the Blogworld submission process and were written as components submitted into a submission form. There was also a section for biography which I submitted although I don’t have a copy. Chances are it was based on this bio.

Would you be willing to share your accepted and/or rejected speaker proposals and any learnings you’ve gained from the speaker submission process? Please feel free to share in the comments here or get in touch with me through this blog.